Artists create because they feel they must. While some artists are content to hang the masterpieces in the family home, others see dollar signs. While making a living as an artist is very difficult, it can be done. Before visiting an art dealer with your paintings or portfolio, create some buzz around your name and work. To create buzz, enter competitions, network with other artists, set up your own show and invite a local art critic to review your work.
Instructions
1. Research the art galleries and individual dealers in the area. Not all dealers display the same mediums. It's a waste of everyone's time if you bring your painting to an art dealer that only sells photographs.
2. Create a website or portfolio that showcases your work. If creating a website, keep it simple and ad free. You want those who critique your work to be able to concentrate on the art, not be distracted by an abundance of advertisements or flashing banners. If you create a portfolio, the pictures should be printed on high-quality paper. It is a good idea to create several identical portfolios, that way you can leave them with individual dealers.
3. Choose your plan of attack. You can call or send and email request to the art dealers beforehand, requesting an appointment to show them your portfolio. Or you can make a "cold call" and visit the galleries and dealers in person. If the dealer is busy when you visit, you may be requested to leave your portfolio behind for further inspection. This is why it is a good idea to make several portfolios.
4. Create a sales pitch. While creating art is a very personal experience, selling it is purely business. You must convince the art dealer that your work is not only sellable, but also profitable. According to Art Business, "Talk about why you believe people will want to own your art." Incorporate any previous sales, awards or positive reviews you have received about your paintings in your sales pitch.
5. Agree on all selling issues. Some dealers will buy your painting out right, then sell it at a higher price. Others will offer you a consignment deal. With consignment, your painting will be displayed in the gallery. Once it has sold, you will receive a large portion of the profits in the form of a check. The art dealer or gallery will receive the rest. (Percentages vary by gallery and dealers.) Most galleries pay for marketing their consignment artists' paintings.
